EcoAmerica News Blog

All I Want for Christmas Is a Compost Bin

Originally posted Nov. 29, 2007
by Sara Schaefer Munoz, The Wall Street Journal

Eco-Friendly Retailers Tout
'Green' Holiday Presents;
Carbon-Offset Gift Certificates

Are soy candles and spinning composters on your holiday list this year? A bevy of so-called green retailers are hoping so.

Things moving fast

Things are moving fast. Just a few weeks ago the California Public Utilities Commission (CPUC) set a goal for getting all new construction in California to be climate neutral by 2030.  Whether by accident or by design, this parallels the Architecture 2030 initiative led by American Institute of Architects, US Green Building Council, Pacific Gas & Electric and numerous others.  The city of Santa Barbara had just passed an ordinance to implement Architecture 2030, the first public ordinance implementing the 2030 goals, almost simultaneously the CPUC decided to stake it’s claim on similar ground.

Green Marketing Review Is Put on Fast Track at FTC

Originally posted Nov. 27, 2007
by Steven Mufson, Washington Post

The Federal Trade Commission said it would accelerate a review of its decade-old "green" marketing guidelines because of the booming number of businesses that are persuading customers to purchase certificates or pay premiums to help pay for projects or practices that purportedly benefit the environment.

Consumers Shop Green For Holidays

Originally posted Nov. 16, 2007
Environmental Leader

Experts and research companies including Pricegrabber.com, Cone, and Deloitte are predicting that green holiday shopping will be hot this year.

The Six Sins of Greenwashing

Originally posted Nov. 18, 2007
by Joel Makower, Two Steps Forward

Is green marketing just a series of lies?

That's one conclusion to be drawn from a new study that examines hundreds of environmental labeling claims and found pretty much all of them wanting, suffering from sins of either omission or commission.

A (Bronx) Zoo Tale

Originally posted Nov. 19, 2007
by Stuart Elliott, The New York Times

A colorful campaign aimed at parents and children is playing up the “wild” in the premier attractions owned and operated by the Wildlife Conservation Society.

Those attractions are the Bronx Zoo and the New York Aquarium in Coney Island, Brooklyn. A new agency, Deutsch, is encouraging potential visitors to “Go wild” in a campaign with a budget estimated at $7 million — and, as the elephants at the zoo might say, that’s hardly peanuts.

Marketers, Seize the Opportunity to Help Heal Society's Ills

Originally posted Nov. 12, 2007
by Larry Light, AdvertisingAge

Do the Right Thing: Motivate Consumers With Responsible Marketing That Doesn't Exploit Trends

Consumers are waking up to the fact that sustainability is an urgent matter. They are asking: How do I live a sustainable life? Is my health sustainable? Is my job sustainable? Is the economy sustainable? Is my child's future sustainable?

Greening Consumption

Originally posted Nov. 14, 2007
by David Wigder, Marketing Green

An Interview with Michel Gelobter, Founder and EVP of Cooler

Long-time environmental activist Paul Hawkins once described “green consumerism” as an oxymoron. Indeed, “green consumption” makes Wikipedia’s “List of Genuine Oxymora”. The reason: consumption by its very nature has an impact on the environment – to some degree or another – and therefore, is hard to call truly green. 

ecoAmerica Job Opening: Vice-President of Marketing

Have you always wanted to use your marketing skills to make the world a better place?  We are on the lookout for someone with killer brand management and communications expertise to help save the planet.

How Going Green Draws Talent, Cuts Costs

Originally posted Nov. 13, 2007
by Dana Mattioli, The Wall Street Journal

More corporations are going "green" and discovering that helping the environment isn't the only payoff. Eco-friendly policies can also help companies attract young talent, increase productivity and reduce costs.