EcoAmerica News Blog

Boomers discover that it's easy being green

Originally posted Dec. 20, 2007
by Mindy Fetterman, USA TODAY

In a Christmas shopping season in which former vice president Al Gore won a Nobel Prize for his work alerting the world to the dangers of global warming, more consumers say they are trying to "shop green."

One in five people surveyed said they will buy more eco-friendly products this holiday and shop more at "green" retailers that make efforts to save energy and resources in their stores and operations, according to Deloitte, a consulting firm.

But is the environmental surge by consumers just a flash in the pan? Not likely.

ecoAmerica Job Opening: Program Director

Have you always wanted to use your project skills to make the world a better place?  We are on the lookout for someone with excellent project and program management expertise to help save the planet.

Harnessing the Eco-Power of Chambers of Commerce

Posted December, 2007
by Kevin Fletcher, GreenBiz

Two years ago, as our organization was doing the groundwork for what would eventually lead to our Environmental Stewardship & Management Initiative (which I discussed in my previous column for GreenBiz, Small Business, Big Results) we asked the question, "what are some new, unexplored ways to move the greening of business from exception to norm?"

Marketers Warned To Stay Clear Of ‘Green Trap’

Originally posted Nov. 6, 2007
Environmental Leader

America’s consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words with socially responsible actions or risk a backlash. Conscious consumers are demanding that companies be transparent about their practices and accountable for their impact on people and the planet.

Greenwashers Get Site Of Their Very Own

Originally posted Dec. 11, 2007
Environmental Leader

Green advertisers could soon get more eyeballs than they want. Enviromedia Social Marketing, which has been reporting from Bali for Environmental Leader, is launching the EnviroMedia Greenwashing Index and is calling on consumers to send examples of both good and bad green marketing campaigns. The site will feature TV, print and online ads. Visitors can then rank the ads.

Consumers Increasingly Eyeing Green Goods

Originally posted Dec. 4th, 2007
by Geoff Duncan, Digital Trends

Forrester Research says 12 percent of U.S. consumers are already oriented towards eco-friendly products..and another 41 percent are ready to get on the bandwagon.

Marketing Executives Networking Group releases top trends survey

Originally posted Dec. 4th, 2007
by Kate Maddox, BtoB

Marketers expect a return to marketing basics, search engine optimization and “green” marketing to be top trends in 2008, according to a survey by the Marketing Executives Networking Group.

Green Marketing on Social Networks

Originally posted Dec. 1, 2007
by David Wigder, Marketing Green

Participation in social networks continues to grow seemingly without bounds as more people seek to connect, share and collaborate with likeminded individuals online. Today, hundreds of millions of online users have already signed up, with an increasing number belonging to more than one network