EcoAmerica News Blog

Envisioning Green: Getty Images and the Pictures and Colors That Sell

Posted at GreenBiz.com
By Joel Makower

Denise Waggoner has a vision about green marketing -- lots of visions, actually. Waggoner, who is vice president of creative research at Getty Images, has been studying the kinds of colors and images that appeal to green-minded consumers. Water, trees, forests, animals -- dancing elephants -- what, exactly, gets consumers attention? Along the way, Waggoner found out that that not all shades of green are created equal.

In Red and Blue States, Are 'Green' Shoppers ... Also 'Green' Voters?

Originally posted Feb. 27, 2008
Centre Daily Times

The colors red and blue always dominate during an election year. But this year, green is also showing up across the political spectrum as the presidential candidates look to leverage their positions on environmental sustainability to win votes.

Selling Sustainability

Originally posted February 2008
by Anna Clark, GreenBiz.com, on her column: Strategic Thinking

For the past two years, media attention around companies "going green" has mounted to a crescendo. Are we finally reaching the long-awaited critical ma ss?

Not even close. 

Sustainability and a Smile

Originally posted Feb. 25, 2008
by Michael Bush, AdvertisingAge

Coca-Cola Joins Green-Marketing Crush, Tries to Redefine the Term in $10 Million Push

Big Red says it's going green, hitching its wagon to the sustainability marketing train already hopped on by General Electric Co., Toyota, IBM and others.

Taking a Green Initiative

Originally posted Feb. 20, 2008
by Rich Mintzer, Fox Business

According to the American Marketing Association, the term "green marketing" came into prominence in the late '80s and early '90s. Since that time, the concept of becoming sustainable has gone from an afterthought to top priority for many companies.

Green Corporate Communications: The Unstoppable Urge to Talk the Talk

Originally posted Feb. 18, 2008
by Joel Makower, Two Steps Forward

I've spent the past few weeks on the road talking about the State of Green Business, listening to the questions and concerns of audiences at the companies and conferences I've addressed. There's one constant query: In a world gone green, how does a company make itself heard, credibly and authentically? And how does it do this in a way that minimizes the risks of being charged with greenwash, or worse?

For ‘EcoMoms,’ Saving Earth Begins at Home

Originally posted Feb. 16, 2008
by Patricia Leigh Brown, The New York Times

The women gathered in the airy living room, wine poured and pleasantries exchanged. In no time, the conversation turned lively — not about the literary merits of Geraldine Brooks or Cormac McCarthy but the pitfalls of antibacterial hand sanitizers and how to retool the laundry using only cold water and biodegradable detergent during non-prime-time energy hours (after 7 p.m.).

Brand Image is Main Motivation for Companies to be Eco-Friendly, BearingPoint Study Suggests

Originally posted Feb. 14, 2008
Direct Marketing Association

BearingPoint, Inc., one of the world’s largest management and technology consulting firms, announced the results of a survey that suggest that corporate image is one of the most significant motivations for US companies to be “eco-friendly.” The survey results were gathered from data from more than 600 executives from large firms around the world.

Tesco Using Databases to Make Green Push

Originally posted Feb. 13, 2008
by Denise Power, Women's Wear Daily

Retailers are finding new ways to leverage their customer databases to change shoppers' behaviors or just understand existing habits so they can refine the merchandise mix.

False 'Green' Ads Draw Global Scrutiny

Originally posted Jan. 30, 2008
by Tom Wright, The Wall Street Journal

Watchdogs' Rulings 
Bring Bad Publicity, 
But Many Lack Bite

With companies eager to tout their "green" credentials to consumers, advertising watchdogs in a number of countries are stepping up efforts to rein in marketers that make false or exaggerated claims.