EcoAmerica News Blog

A Stylish Shade Of Green

It's become mainstream to talk about making green mainstream...Other organizations and companies are discovering that the audience for green goods and ideas is no longer just the traditional environmental community.

Green products that sell

Powerhouse Procter & Gamble has had some green marketing successes.  The following article takes a close look at what aspects of the company's branding have been effective and how they dealt with the greenwashing problem.

Study authors see $104 billion appetite for green products

Consumer demand for green is moving faster than the supply?  A new study reveals that consumers are ready for green tech even though the companies haven't provided them with the green marketing and products that we expect are needed to convince consumers that green is in.  Hopefully this trend isn't limited to the tech sector.  We'll have to wait and see...

A Blueprint for Becoming a Green Consumer

Originally posted March 26, 2008
By Kimberly Palmer, US News & World Report

If you're convinced that going green means spending more for less, Diane MacEachern is prepared to convince you otherwise. In Big Green Purse: Using Your Spending Power to Create a Cleaner, Greener World, she explains how environmentally friendly products are often healthier, of higher quality, and even cheaper.

(Not So) Green Machines

Originally posted March 17, 2008
By Steve Miller, Adweek

They hoot about their hybrids. They fawn over flex-fuels. But automakers are still cranking out more gunboats than ever. What gives?

Another Inconvenient Truth

Originally posted March, 2008
By David Roberts , Fast Company.com

The reason why companies greenwash their products.

You can't swing a dead hippie in a big-box store these days without hitting some sort of green boast on a label. Partially recycled. Energy efficient. Eco-friendly. Natural!

Off the top of your head, how many of these claims do you suppose are bogus or misleading in some way? A quarter? One-half? Try 99.9%.

Going Green

Originally posted March/April 2008
By Robby Rodriguez, Color Lines

"The environment, for us, is defined as where we live, work and play." These were the words Jeanne Gauna, co-director of the SouthWest Organizing Project, spoke as she began training neighborhood residents fighting environmental racism in their communities more than two decades ago. It was a simple and profound statement, and its context informs the environmental justice movement’s current dilemma to ensure that poor people and people of color are included in the green movement addressing global climate change.

'Green' Bandwagon is Getting a Big Push

Originally posted March 24, 2008
By Marilyn Elias, USA Today

"The missing ingredient is the force of public opinion."

That's the line Cathy Zoi recalls from former vice president Al Gore when he urged her to become CEO of the Alliance for Climate Protection.

Survey: Green Goals Get High Priority in 2008

Originally posted March 20, 2009
Environmental Protection

In "The 2008 Aberdeen Report: State of the Market." over 4,500 survey participants identified how their organizations are seeing the emergence of "green" initiatives like never before fueled by social, ecological, and economic implications.

Will 'Bright Green' Bring Discovery The Long Green?

Originally posted March 21, 2008
By Sam Schechner, The Wall Street Journal

Comedian Annabelle Gurwitch is trying to show a bunch of fraternity brothers the virtues of saving water. So, while a TV camera rolls, she strips down to gym shorts and bra, and jumps into a low-flow shower with one of them.