ecoAmerica/Blog

The Four Simple Steps to Pitch-Perfect Green Marketing

Joel Makower offers some advice on how to avoid the common mistakes made with green marketing.  He states that companies must keep in mind four things: Credibility, Relevance, Effective messaging and Differentiation in order to have truly successful green marketing campaigns.

U.S. Consumers: Companies Should Pay To Manage Climate Change

A new EcoPinion Survey reveals that Americans are still confused about climate change and its solutions.  61% believe that higher penalties on carbon-based companies should be part of it but many are still confused about how they can personally make an impact.

Climate-Commitment Backers Release a Guide to Offsets at Sustainability Conference

The American College & University Presidents' Climate Commitment (ACUPCC) is part ecoAmerica's suite of programs aimed at greening higher education.  The program involves school Presidents working towards climate neutrality at their campuses.  As a result of a request by the ACUPCC steering committee, the Commitment spearheaded an effort to develop a Carbon Offset Protocol handbook.  The guidelines were developed over a six-month period through a collaborative process involving signatories, and experts from the offset markets.  The effort has already been written up in several higher ed trade publications including The Chronicle of Higher Education (full text after the jump).

Study Finds Growing Green Market

 Yahoo recently commissioned a story that revealed that the "green market" might no longer be niche with about three quarters of consumers identifying themselves as green.

ecoAmerica and Climate Survey Make Time Magazine

Time Magazine recently wrote an article about the damaged green legacy that President Bush will leave for the next President.  One of the studies they cite is ecoAmerica's American Climate Values Survey (ACVS).  Mark Tercek, president of The Nature Conservancy (one of ACVS' co-sponsors) discusses the ramifications of the large partisan divide on the climate issue.

Investing in a Greener Future: Consumers' True Colors

Consumers today are more aware of global warming and know that there are green products out there but are still not willing to pay more for them, according to CRM Buyer.