ecoAmerica/Blog

One Third of Consumers Will Buy Green Gadgets, and Other Interesting Stats

With the recession going strong and the holiday season growing to a close, it's interesting to see that one recent survey shows that consumers continue to demand green gadgets and that the demand is growing despite the economic slowdown.

Green Fades to Black

The current recession has impacted a lot of industries including the print media.  Several magazines which had green-themed issues in '08 are planning on retiring those issues during 2009 as a result of their previous sales and what many see as "green's" growing ubiquity.

HAPPY HOLIDAYS

 Season's Greetings from ecoAmerica!

Going Green: A Hard Sell For Consumers?

Environmental marketers are looking for different ways to connect with consumers now that the obvious and effective message of rising gas prices is in the past (at least for today).  NPR discusses the ramifications of this and how people are turning to social marketing to find alternative ways to motivate consumers into action and towards energy efficiency measures and conservation.

Talk Is Cheap

One of the findings of the American Climate Values Survey is the emergence of the Conservation Lifestyle.  It indicates that there is a movement towards using less energy at home, driving less that is culturally traditional.  This New York Times article discusses a similar "new frugality" though they take the stance that this is a trend and reaction to the tightening economy.

Words that ‘Work’: What To Write When Marketing Green

The American Climate Values Survey identified key findings in how to communicate the climate message to different audiences but it did not focus on word choice. Futerra Sustainability Communications recently did a study that focused on the types of words that are most meaningful to consumers.

Will green marketing keep growing?

Ellis Booker at BtoB Magazine advises marketers to continue pushing the green message despite the pressures of the current economic climate.  Though one study sees a decrease in the amount of environmental messaging, Booker suggests now is an even more opportune time to embrace green products and marketing because of their energy-efficiency benefits.

News Coverage of Climate Entering ‘Trance’?

The New York Times' climate blog, DOT EARTH, analyzes some recent data about the decreasing focus of climate change in the media.  The author states that the current political and economic environments might result in the, "media entering a climate trance."

The Changed Face of Marketing

Ecopreneurist takes a close look at how marketing has evolved since its first principles were defined in the 50s by Professor Neil Borden and in 1960 by E. Jerome McCarthy.  The information isn't geared towards green marketing specifically but has insights that are significant across marketing.

'Green' Perception Is No Match For Reality

GreenFactor, a joint study by Strategic Oxygen and Cohn & Wolfe, analyzed consumer perception of electronic brands.  Some of their top findings include that Americans give Dell the highest "green" consumer electronics rating and that there is still an information barrier when considering green brands and products.