ecoAmerica/Blog

Ten Insights for Sustainable Brands in an Uncertain Economy

Hilary Bromberg, chief strategist at marketing firm egg, offers some choice advice on how to keep sustainable brands afloat during these tumultuous economic times.

Frank Loy cites American Climate Values Survey at "Transatlantic Climate Bridge" Agreement

Frank Loy, an ecoAmerica Director and campaign climate adviser to President Obama, recently met with a group of US and German policy makers and political leaders to draft a statement on reducing dependence on fossil fuels.  The document emphasizes the necessity of the United States and European countries taking a leadership role in addressing climate change.

Frank Loy referenced ecoAmerica's American Climate Values Survey while warning of the shallow American support for climate change policies.

Read more here: Kicking the Fossil Fuel Habit: Germany-US Agree Transatlantic Climate-Energy Pact

Environment Slides in Gallup 2009 Priorities Poll

Among the many groups looking forward to change under President Obama's administration, environmentalists perhaps have the most to worry about.  We may have increased support for climate change legislation in Congress and the Executive Branch, but have we lost some of the public's support at the same time?  A new Pew survey reveals that the environment not only remains low on the list of priorities for Americans, but has dropped lower still.  Protecting the environment was a top priority for 56% of Americans last year, and this year it is at only 41%.  This research overwhelmingly highlights that focusing on expanding and deepening support for environmental protection and climate change solutions amongst the American public should be the environmental movement's top priority.

After the jump, the full Pew poll summary along with the link to a related New York Times article...

Green Marketing "Broke Through" in 2008 - So What's Next?

Wall Street had a stormy 2008, but there is a silver lining: Industry leaders are now turning to all things “eco” as a new source of (genuine?) green. Here are the top five green marketing stories from a volatile year - and what they may mean for your business in 2009.

ReCharge America with CT4O and ecoAmerica - Monday, Jan. 19th, 2009

ReCharge America Home Savings Tune Up Saves Americans Money and Helps the American Economy on the National Day of Service and Beyond

Join ecoAmerica this Monday, January, 19th, 2009 and help ReCharge America.

Answering Barack Obama’s call for community service, ReChargeAmerica.org has been launched to help Americans save as much as or even more than $600 per year on energy costs, while saving energy and contributing to the revitalization of the American economy simply by tuning up their homes for energy efficiency.   

Can Moms Save Us From the Recession?

We've posted several pieces recently that were written out of concern of the impact of the recession on environmental protection and climate change efforts.  This article from Adage suggests that the opportunity during the recession lies in connecting with moms.  The last point they focus on reminds companies to focus on making green affordable and mainstream.

Obama and the Vision Thing

Joel Makower's recent post on hig blog Two Steps Forward discusses the opportunity President-elect Obama created for environmentalists and green marketers to brand "green" as an opportunity instead of a fear, which consumers have come to expect from talk of rising temperatures and tides.

Sustainability as a 2009 Marketing Issue

Adage recently posted this a 3 Minute Ad Age about the future of sustainability in marketing. Don Carli of the Institute for Sustainable Communications discusses how sustainability is an issue for marketers and how it will evolve in 2009.

Going green, saving green

ecoAmerica's own Lee Bodner is quoted in this article which highlights the great savings potential in instituting energy-saving practices.

Pondering the Sustainable Consumption Conundrum

 

Joel Makower gets into the impact of the recession and the current environment on sustainable consumption and the challenges businesses face in communicating with their consumers.