ecoAmerica/Blog

Green Consumers' Irrational Exuberance

Joel Makower took a skeptical eye to some of the green consumer research studies that came out recently.  He warns that many of the findings were self-serving and to refrain from being overly optimistic about green purchasing behavior during tough economic times.

Consumer Demand for Green Products is Still Rising, Survey Finds

In addition to the one we posted about recently, another consumer survey has been released which shows that despite 2008's downward economic trend and the beginning of the recession, more consumers purchased green products in 2008 than in previous years.

Smiley Power: Green Marketing That Works

Roger Dooley, a contributor to FUTURELAB: The Marketing & Innovation Blog, describes the green marketing benefits of offering positive reinforcement for energy-saving behaviors.  He reiterates some of what we know from ecoAmerica's research, that negative messaging doesn't work for many audiences but that a little smiley face on a utility bill can go a long way.  

The Hot Spot

Lisa Bennett, Communications Director for the Center of Ecoliteracy recently wrote a piece that was included in The Greater Good Magazine about why some people just can't seem to care about global warming.  She analyzed the many psychological and innate obstacles that keep humans from understanding the global warming risk.

Consumers Chuck Green Debate for Environmental Action

While global warming and the environment seem to have declined as priorities for Americans, the internet chatter on sustainability is still increasing.

82 Percent of Consumers Buy Green, Despite Economy

According to research commissioned by Green Seal and EnviroMedia Social Marketing, 82 % of consumers are still purchasing green products during the recession.  Some consumers are even choosing to buy more green products now than they were before the economic downturn.

The Top Ten Reasons Why New Green Products Fail

Statistics on the exact percentage that fail may be a matter of some debate. Still, most product innovators and academics would agree that more than half of new products fail to meet their financial goals in the marketplace.

Why? EcoStrategy Group has compiled a list of the top ten reasons, based on my personal observation and opinion gleaned from over 25 years experience bringing new technology products to market.