We know that playing outside has always been one of the most important and fun parts of growing up. This generation of kids, however, is spending less time outdoors than ever even though research indicates that children who play in nature are happier, healthier and smarter. 90% of Americans believe that children should spend more time outside – this is by far the broadest point of consensus among Americans about nature and the environment. We are bridging that gap through Nature Rocks, launched nationally May 26, 2009.
Continue reading "Nature Rocks: Happier, healthier, smarter children and families" »
I believe that Jennifer Kaplan says this pretty well in her own introduction so in her own words, "Don’t position your product as green. Well, not primarily green.
Instead, position your products and services first as delivering core
consumer benefits then-as a second set of attributes-green."
Continue reading "Green Marketing 101: Make Green Second" »

It’s been quite a while, maybe forever, since environmentalists were able to lead the charge for economic prosperity and national security. We’re usually associated with saving natural places, flora and fauna, and with stopping pollution and human health. Now however, in support of solutions to climate change…
Continue reading "The Rebranding of Environmentalism" »
As sustainability and green marketing become significant ways for companies to build their brand, their communications also need to transition to the digital realm.
Continue reading "CSR Called the New ‘Branded Content’" »
McDonald's is battling its negative environmental reputation with a new green marketing effort presented in the report, “Global Best of Green.”
- McDonald's which is responsible for 29% of the takeaway litter in the UK is promoting the fact that 80% of its packaging (in Europe) comes from renewable sources.
Continue reading "McDonald’s Counters Criticism With Green Marketing Effort" »
The National Geographic Society has just released its second annual global green consumer choice survey (find the first one here.
- The U.S. (and Canada) again scores lowest on environmentally conscious purchasing worldwide.
Continue reading "Survey Finds Increase In Green Consumer Behavior Worldwide" »
Opponents of climate legislation are spending an exceedingly large amount of money on a PR campaign. We already saw how coal companies are overspending their opposition.
- One source has the amount coal, oil and gas are spending to be about $76 million on PR opposing the climate legislation and are expected to spend hundreds of millions of dollars all told.
- Groups favoring climate legislation have spend about $29 million this year according to the Campaign Media Analysis Group.
Continue reading "Cap and Trade Squares Off Against $76M PR Barrage" »
A new study that polled consumers in the United States, the UK and Japan shows that people are paying more attention to green products now than they were before the recession.
- The percentage of consumers placing emphasis on green products when making purchasing decisions went from 15% (pre-recession) to 16%.
- Price remains by far the most important consideration.
Continue reading "Consumers Buying More ‘Green’ Since Start of Recession" »
When communicating on the environment or climate change, whether you're a company or a nonprofit, brand is important. Jennifer Rice suggests some brand-strategy rules when developing an ethical brand.
- Do sustainability initiatives that support your brand as a whole.
Continue reading "Five Strategies for Building Your Ethical Brand" »