EcoAmerica News Blog

Consumer Expectations Rise With Gas Prices

Jim Mateja discusses the newly released Consumer Reports' annual Auto Pulse survey.  The good news is that high fuel prices are having a substantive impact on consumers - 79 % are interested in buying a more fuel-efficient vehicle the next time that they're in the market.

How Agencies Are Helping Their Clients Help the Environment

Advertising Age does a run through of all the Marketing and Communications agencies that are taking part in the green marketing wave.

The Hamilton College Climate Change and Environment Issues Youth Poll

A poll conducted by Zogby International with help from the Hamilton Economics Department shows that while high school students don't know a lot about climate change, they still support the U.S. reducing its emissions sooner rather than later.

New Poll Shows Innovation Key; 83% Willing to Make Personal Changes

A poll done recently by Next 10, a nonprofit research organization, for the California Air Resources Board proves that Californians are ahead of the curve when it comes to support for climate change policy.   

- 79 percent of all voters polled support the proposed package to reduce GHGs
- 91 % of Dems, 85 % of Independents and 61 % of Republicans support the package

The poll also shows that voters are open to policies that lead to increased costs for them.

Who's in Charge of Green?

Mya Frazier of AdAge discusses the varying differences of Chief Marketing Officers and Chief Sustainability Officers of some of the larger companies riding the green wave.

Consumers Understand Greenwash, So Why Can’t The Communications Industry?

Diana Verde Nieto, the Founder and CEO of ClownFish (www.clownfish.co.uk) reminds communications departments to focus on delivering their message in a transparent and upfront manner.  The "creative" behind a green marketing push shouldn't imply that the product's green benefits were creatively exaggerated.

'Come as You Are' to Help Environment

Advertising Age discusses some of the take aways from their recent event: The Green Conference.  The point speakers made was that perfection in green brands is impossible and unnecessary.  What is necessary? - the aspiration of "green."

Sustainability Initiatives Contributing To CPG's Bottom Lines

An interesting post on MarketingDaily highlights how consumer product goods manufactures are using sustainability initiatives as a leverage point to maintain long-term growth prospects.

Green Hits Pause Button As Gloomy Consumers Worry About Money

Sarah Mahoney at Marketing Daily discusses how the worsening economy is going to impact the consumer's purchase of pricier green products.  According to a new survey, the number of people who say the plan to spend more on green purchases has declined since last year.

Green Marketing Campaigns Don't Always Stick

The folks at Marketing Vox discuss the general absorption of green marketing messages into Americans' thoughts and actions.  How effective have the major initiatives been?