ecoAmerica/Blog

Happy Holidays from ecoAmerica!

Happy Holidays from ecoAmerica!

We hope you have a wonderful holiday season.
 
From,
The ecoAmerica Team
Jenni, Kara, Lee, Lia, Meighen, Rafael and Robert

Paul Krugman cites ecoAmerica on Climate rage

In his online post on Climate Rage yesterday, Paul Krugman cites ecoAmerica's American Climate Values Survey (ACVS). In trying to discern the cause for all the anti-environmental and climate anger, he references the ACVS and it's finding that environmentalism, and climate especially, are feminine. Krugman suggests that this and anti-intellectualism are two culture issues at the heart of the "climate rage."

Happy Holidays

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ecoAmerica Honored with US Green Building Council's 2009 Leadership Award

The U.S. Green Building Council named ecoAmerica as one of the recipients of the 2009 Leadership Awards. ecoAmerica was recognized, along with AASHE and Second Nature, for signifying vision, leadership and commitment to the evolution of green building design and construction. Meighen Speiser, ecoAmerica's VP of Marketing, went to Phoenix on Friday, Nov. 13th to receive the award during the 2009 Greenbuild Conference.

Vote for ecoAmerica's Community College Green Jobs Initiative Today!

Please vote for ecoAmerica's Community College Green Jobs Initiative and help us win $15,000! ecoAmerica has applied for a grant from Free Range Studios, a creative design and social influence agency for $15,000 worth of their services in order to truly catalyze student participation in this program.  Voting is taking place now and remains open until December 1st.  Help ecoAmerica win this grant by voting, and we will create the 21st century American workforce!

The Psychology of Climate Communications

The Center for Research on Environmental Decisions (CRED) at Columbia University and the American Psychological Association have both recently released comprehensive research reports on the psychology of climate change.  Both of these pieces of research can inform and enhance any communications on climate. Those of us who work to change awareness, attitudes and values on climate change, will find them both interesting, informative and helpful in our work.

350.org Shows the Path to Climate Solutions

Last Thursday saw the release of a new Pew survey on public attitudes toward climate that revealed some hard news: only 57% of respondents think that there is solid evidence that the Earth is getting warmer (vs. 71% in April 2008).  Robert Perkowitz, President of ecoAmerica, discusses this trend, how organizations like 350.org are challenging that trend, and why other organizations and companies need to pick up the pace.

The ecoAmerica/blog

As you can see, we have refreshed the look and layout of the ecoAmerica blog.  The revamp will make it easier for you to find compelling information and effective ideas to inform your marketing initiatives.  Take a look around, read some posts, bookmark it and come back frequently, because we post daily.  We hope that you will find this blog to be your comprehensive source for green consumer research and marketing. 

If you have any feedback about the new look, the blog in general, or just want to introduce yourself, please leave it in the comments - we hope to be a part of a conversation.

Thanks,
The ecoAmerica Team

Higher Education Moves Toward Sustainability

At ecoAmerica, we designed several programs aimed at the higher education audience.  Our hope was that by starting with people and focusing on opportunities and benefits, that we would catalyze a transformation of the higher education sector.  Forbes recently released its report on America's Greenest Collegest, acknowledging the sector's momentum and using two ecoAmerica programs as criteria: the American College & University Presidents' Climate Commitment and The Princeton Review's Green Rating.

The Princeton Review Gives 697 Colleges 'Green' Ratings In New 2010 Editions of Its Annual College Guides and Website Profiles of Schools

This week, The Princeton Review announced the second annual College Green Ratings, which we helped them launch last year. We are thrilled to see that number of schools participating in the survey increased by 30% (697 this year vs. 534 last year), representing another positive metric.  ecoAmerica partnered with the Princeton Review, known for its test-prep courses, books and website resources helping students choose and get in to colleges, to develop the Green Rating which measures the environmental practices most relevant to students and parents in the college selection process.